I've seen a completely baffling television commercial several times this week. It's for some brand of kitty litter that apparently turns blue. This turning blue thing is Big News according to the commercial, because it warns you that there's about to be a smell.
Hang on a sec.
Doesn't the smell warn you... when there's a... smell?
I don't know who developed this product, but as a cat owner with many years of cat co-residence in my life, I have never, not even once, toodled along to the litter box to have a peek at the contents just for the fun of it, or even for research purposes. I don't care if they develop a product that sparkles and sings, I'm still not going to stick my head in and have a look-see.
I wonder just what audience they're catering to that needs a visual warning of an oncoming smell?